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Published by Postage and the Mailbag, Inc., New York, 1937
Seller: Book Booth, Berea, OH, U.S.A.
Paperback. Condition: Good. Covers have minor wear, rubbing, creasing and chipping. Corners and ends of spine bumped and rounded. Stapled binding tight. No writing. Pages 321 through 368 including alphabetical listing of advertisers. Publication for mail orders businesses and those or depend on the mail to advertise. Includes a company that pulls 70% inquiries, how to use product stamps, using mailing lists and a jokes column. Lots of black and white illustrations including a centerfold of a mimeograph machine. Size: 5.5 x 7.75.
Published by The Mailbag, 1928
Seller: Craig Stark, Frederick, MD, U.S.A.
Softcover. Condition: Good. October 1928 issue of the influential direct mail advertising journal, Postage & the Mailbag, headed by internationally known advertising guru John Howie Wright. Dozens of articles on direct mail selling techniques, materials, related machinery for expediting mailings and much more. See attached image for table of contents. Also includes hundreds of period ads, many illustrated with paper and printing samples, now obsolete machines and associated equipment. Scarce. 279 pp. 9" x 6". Tight, unmarked copy with moderate shelf wear and wrinkling (binding error) to spine panel. A presentable copy of an early post office collectible. Photographs of or additional information about this item are available on request. All inquiries answered promptly.