Biscuitville: The Secret Recipe for Building a Sustainable Competitive Advantage - Hardcover

In fact, true ethical standards are the norm at Biscuitville and are precisely why this vital and growing young company will exit the gloomy post-recessionary tunnel with more market share, greater employee loyalty, a Rock-of-Gibraltar balance sheet, a highly recognizable brand within their footprint, and an enviable sustainable competitive advantage.

But what is the secret recipe to its business success? Inside Biscuitville, Phil Johnston takes you on a journey. From the first store opening, to meeting Helen, it's 1001st employee, here are just a few of the things you will discover :

* How Biscuitville learns moral code by example, eschewing hollow written etchics statements;

* How soft power leadership produces hard dollars;

* The impact of a `People First' philosophy;

* Why Maslow's Hierarchy of Needs (where primary focus is on physiological needs) is out and meeting employee needs for self-esteem is in;

* The secret to achieving the Holy Grail sought by all businesses: a sustainable competitive advantage.

The impact of Biscuitville's philosophy has resulted in a wonderful success story. The company is an example of innovative leadership, enlightened business ethics, and consistently high standards of customer service, resulting in a sustainable competitive advantage (SCA).