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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
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From the Inside Flap:
The New Influencers explores:
About the Author:
* Why social media are now so influential in consumer decisions
* How to interacting with those within the blogosphere
* How to take advantage of this new medium
* The need for complete transparency
* Strategies for both small and large businesses
* Whether your company or organization should start a blog
Paul Gillin is a social media marketing consultant. He was the founding editor of ""Computerworld"" and ""TechTarget ""and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of ""Dealing with Darwin"" and ""Living on the Fault Line."" He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.
"About this title" may belong to another edition of this title.
- PublisherQuill Driver Books
- Publication date2007
- ISBN 10 1884956947
- ISBN 13 9781884956942
- BindingPaperback
- Number of pages236
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