"synopsis" may belong to another edition of this title.
Seth Godin's latest book, We Are All Weird, is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the Internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully), and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed--indeed, encouraged--to be individuals, to specialize rather than fit in or be "normal," and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.
Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt in, and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again, for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.
"About this title" may belong to another edition of this title.
Shipping:
US$ 3.25
From Canada to U.S.A.
Book Description Hardcover. Condition: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Seller Inventory # 9781591848240B
Book Description hardcover. Condition: New. Seller Inventory # N109-AM-050223-118
Book Description Condition: New. Seller Inventory # 23173207-n
Book Description Hardcover. Condition: new. Seller Inventory # 9781591848240
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 1591848245-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.3. Seller Inventory # 353-1591848245-new
Book Description Condition: New. Brand New. Seller Inventory # 9781591848240
Book Description Hardcover. Condition: new. Hardcover. World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. Were all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how. "First published by Do You Zoom, Inc. through The Domino Project"--Title page verso. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781591848240
Book Description Condition: New. 112. Seller Inventory # 26372231836
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon1591848245