Items related to Marketing to the Affluent
Describes the demographics, psychology, and buying habits of America's wealthy, tells how to locate the market, and suggests useful sales approaches
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Review:
Three uniquely targeted guides by Thomas J. Stanley--bestselling author of The Millionaire Next Door--have been released in paperback for those specializing in sales to the wealthy. In Marketing to the Affluent, Stanley defines the moneyed population and outlines the traits it takes to reach them. In Selling to the Affluent, Stanley discusses the true needs of the well-to-do and ways to effectively meet those needs. And in Networking with the Affluent, he explains how to reach this elite audience by securing word-of-mouth endorsements from their peers.
From the Back Cover:
"Dr. Stanlely's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."-Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."-W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company. "Marketing to the Affluent should be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly... his ideas work!"-Glenn M. Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton.
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- PublisherIrwin Professional Pub
- Publication date1988
- ISBN 10 1556231059
- ISBN 13 9781556231056
- BindingHardcover
- Edition number1
- Number of pages324
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Marketing to the Affluent
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Marketing to the Affluent
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Marketing to the Affluent Stanley, Thomas J.
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