In this companion volume to their successful Managing With Carrots, Adrian Gostick and Chester Elton present a remarkable story of how a great leader can unleash human potential--creating success in even the worst economy. Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.
Plentiful examples show how to choose the right reward for each employee, how to time the giving of a reward to motivate performance, how to effectively present rewards, when to give praise in private and when to make it a public celebration, and how to motivate employees to work harder and work smarter with the company's goals in mind.
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Adrian Gostick is co-author of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor's Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication at the O.C. Tanner Company, and has a master's degree in strategic communication and leadership from Seton Hall University, where he is also a guest lecturer.
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