Items related to Competition and Marketing Strategies in the Pharmaceutical...
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.
The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.
"synopsis" may belong to another edition of this title.
Review:
Every teacher of marketing should read this book "Quarterly Review of Marketing"
Very comprehensive and engaging "Morris Holbrook, Columbia University"
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2015
- ISBN 10 1138971367
- ISBN 13 9781138971363
- BindingPaperback
- Edition number1
- Number of pages152
Buy New
Learn more about this copy
US$ 53.71
Shipping:
US$ 5.72
From United Kingdom to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Published by
Taylor & Francis 2015-12-11, London
(2015)
ISBN 10: 1138971367
ISBN 13: 9781138971363
New
paperback
Quantity: > 20
Seller:
Rating
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781138971363
Buy New
US$ 53.71
Convert currency
Stock Image
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)
Published by
Routledge
(2015)
ISBN 10: 1138971367
ISBN 13: 9781138971363
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Mar2317530331265
Buy New
US$ 64.05
Convert currency
Stock Image
Competition and Marketing Strategies in the Pharmaceutical Industry
Published by
Taylor & Francis Ltd
(2015)
ISBN 10: 1138971367
ISBN 13: 9781138971363
New
Paperback / softback
Quantity: 5
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781138971363
Buy New
US$ 60.83
Convert currency
Stock Image
Competition and Marketing Strategies in the Pharmaceutical Industry RLE Marketing Routledge Library Editions Marketing
Published by
Taylor and Francis Ltd
(2015)
ISBN 10: 1138971367
ISBN 13: 9781138971363
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781138971363
Buy New
US$ 74.34
Convert currency
Seller Image
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing) by St P Slatter, Stuart [Paperback ]
Published by
Routledge
(2015)
ISBN 10: 1138971367
ISBN 13: 9781138971363
New
Soft Cover
Quantity: 10
Seller:
Rating
Book Description Soft Cover. Condition: new. Seller Inventory # 9781138971363
Buy New
US$ 74.66
Convert currency
Stock Image
Competition and Marketing Strategies in the Pharmaceutical Industry
Published by
Taylor & Francis Ltd
(2015)
ISBN 10: 1138971367
ISBN 13: 9781138971363
New
Paperback / softback
Quantity: 1
Seller:
Rating
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781138971363
Buy New
US$ 64.29
Convert currency
Stock Image
Competition and Marketing Strategies in the Pharmaceutical Industry
Print on Demand
Seller:
Rating
Book Description Paperback. Condition: Brand New. 152 pages. 9.21x6.14x0.47 inches. In Stock. This item is printed on demand. Seller Inventory # __1138971367
Buy New
US$ 65.45
Convert currency
Stock Image
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)
Published by
Routledge
(2015)
ISBN 10: 1138971367
ISBN 13: 9781138971363
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9781138971363
Buy New
US$ 80.00
Convert currency
Stock Image
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Published by
Routledge
(2015)
ISBN 10: 1138971367
ISBN 13: 9781138971363
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781138971363_lsuk
Buy New
US$ 69.81
Convert currency
Stock Image
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Published by
Routledge 2015-12
(2015)
ISBN 10: 1138971367
ISBN 13: 9781138971363
New
PF
Quantity: 10
Seller:
Rating
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9781138971363
Buy New
US$ 63.53
Convert currency