Ten Types of Innovation: The Discipline of Building Breakthroughs - Softcover

Innovate your way to meaningful and sustainable growth

Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing...

For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true.

Based on over three decades of path-breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.

Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.

"Ten Types of Innovation is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception."
—Roger L. Martin, Dean, Rotman School of Management

"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science."
—Ralph Jerome, VP of Corporate Innovation, Mars, Inc.

"Ten Types of Innovation will become the indispensable 'how to do it' textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry."
—Dr. Nicholas F. LaRusso, Medical Director, Mayo Clinic Center for Innovation

"This book distills three decades of innovation research into an action-oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory."
—Dipak C. Jain, Dean, INSEAD

"Ten Types of Innovation provides the insights necessary to get you started on your innovation journey."
—Curt Nonomaque, President and CEO, VHA

Larry Keeley is a globally recognized leader in innovation effectiveness, a topic he tackles as a professor in design and business schools, and as a speaker, writer and researcher. In 1981, along with his mentor Jay Doblin, he cofounded Doblin--an innovation consulting firm that is now the innovation practice of Deloitte Consulting LLP. He has worked on innovation challenges in 55 different industries and with many of the world's leading firms and philanthropies. He is both a board member and adjunct professor at Chicago's Institute of Design, and also teaches at Kellogg Graduate School of Management and Northwestern University's McCormick School of Engineering.

Ryan Pikkel is a design strategist at Doblin. He is responsible for guiding clients and teams through programs to articulate and develop innovations. Ryan also develops new tools and processes for Doblin. His work has spanned industries, and he has helped establish innovation capabilities for clients in Seoul and Mumbai. He is also a member of adjunct faculty at the Institute of Design.

Brian Quinn leads client relationships and programs at Doblin. He partners with senior executives to help their organizations innovate and become better innovators. Brian has worked with startups and Fortune 500 multi-nationals alike across sectors. He also develops new perspectives and methods for Doblin. His writing has appeared in Fast Company and The Conference Board Review, and he is a sought-after speaker at industry conferences and events.

Helen Walters is a New York City-based business and design journalist. She is currently the Ideas Editor at TED. Formerly, she worked as a writer and researcher at Doblin, and was the editor of innovation and design at Bloomberg Businessweek. She writes for numerous international publications, is the author of several design-related books, and is regularly invited to take part in discussions about the business of design at conferences.