How to Get Rich Selling Cars to Women - Hardcover

Maddox, Rebecca; Smye, Marti; Ciencin, Denise; Ciencin, Scott

9780972763707: How to Get Rich Selling Cars to Women

Hardcover

ISBN 10: 0972763708 ISBN 13: 9780972763707

Publisher: MaddoxSmye. LLC, 2003

What’s new under the sun when it comes to selling cars? The answer—lots! In this newest addition to Rebecca Maddox and Marti Smye’s series on selling to women, the automotive sales professional will find no-nonsense, apply-the-next-day tips and tools for selling cars to women. Maddox and Smye deliver well-researched, new data on the women’s market. For those thinking, "So what?" think again. Did you know that 75% of women recently surveyed who were in the market for a car or truck (nationwide) said they would bring a man along to get a better deal? Yet it's women, not men, who are purchasing 65% of all new cars, 53% of used cars, and influencing 95% of all auto purchases. The savvy sales pro doesn't need the rest spelled out—change a woman's perceptions and you win her over. Win her over and you win her business--and her network's, too. This book explains it all, and is a must-read for anyone who wants the facts and the how-to’s for tapping into the lucrative, economically powerful yet grossly under-served, women’s market. Step up and claim your share!

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About the Author:

Rebecca Maddox, M.B.A., C.P.A., is a founding member of MaddoxSmye, LLC, a consulting firm with a blue chip roster of client companies that delivers strategies on how to sell to the women's market. Her firm has conducted seminars to over 500 car dealerships nationwide with virtually every car brand/manufacturer.

Ms. Maddox had a successful 20-year career in Corporate America, holding executive positions as Senior Vice President of Marketing and Sales with Capital Holding, Citigroup, and Comp-U-Card of America. The best-selling author of Inc. Your Dreams, Ms. Maddox is a much sought after speaker for conventions and major media outlets including CNBC, CNN, The Wall Street Journal, The New York Times, and Business Week.

Ms. Maddox has an M.B.A. in Marketing and Finance from Columbia University, a B.A. from Pennsylvania State University, and a C.P.A. designation from the state of New York. When she is not traveling to dealerships, she resides in Naples, Florida.

Marti Smye, Ph.D., is also a founding member of MaddoxSmye, LLC. A recognized thought leader in managing change, Ms. Smye's accomplishments include founding the largest change management consulting company in Canada, whose clientele included Fortune 500 companies. She currently leads the Coaching and Executive De-velopment Division for Korn/Ferry Internat-ional, the largest executive search firm in the world.

Dr. Smye has written several books on change and career management, and has been seen, heard, and read in countless television, radio, and print interviews including NBC's Today show. Dr. Smye completed the Harvard Business School's Owners, Presidents, and Managers program and received her M.Ed. and Ph.D. from the University of Toronto.

Also contributing to this book’s crackling mystery and powerful how-tos is the husband-and-wife writing team of New York Times best-selling author Scott Ciencin and Denise Ciencin, M.A.

Review:

Don't let the title mislead you. This is a book all automotive sales consultants should read. -- Tom Carpenter, President, Saturn of Columbus

Every salesperson in every dealership will benefit from following the guidelines recommended..in How to get rich... -- Aaron Masterton, Vice President and General Manager, Dennis Autopoint

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