Making Money While Making a Difference: How to Profit with a Nonprofit Partner - Softcover

Richard Steckel has an international reputation as a consultant and speaker on strategic alliances between for-profit and nonprofit organizations. Before founding AddVenture Network in 1984, he was the executive director of the Denver Children's Museum, which became a national model of the earned-income approach to fundraising. Since 1984, Dr. Steckel has developed earned income strategies and products and services for more than 100 corporations and nonprofit organizations in the U.S., Great Britain, Australia, and New Zealand. He is the author of the widely-read book, Filthy Rich & Other Nonprofit Fantasies and In Search of America's Best Nonprofits.

"In a time when so many corporations are searching for ways to improve their perception in the marketplace, along with their profits, Making Money While Making a Difference makes an invaluable contribution to American business practice." -- Joan Shapiro, Senior Vice President, South Shore Bank of Chicago

"Nonprofit organizations have countless opportunities to align their interests with those of enlightened corporations. Richard Steckel is at the cutting edge of aligning these mutual self-interests in ways that are fun and profitable to both parties. Making Money While Making a Difference is a must for anyone involved in either world." -- Michael L. Ainslie, President and CEO, Sotheby's Holding

"On the subject of bridge-building between business objectives and social action, Richard Steckel is the international guru. His thinking is ingenious, imaginative, and practical. It's logical and rational and it has a heart. In brief, I'm a fan." --John Drummond Director of Communications, United Utilities