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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
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- PublisherSAGE Publications, Inc
- Publication date1992
- ISBN 10 0803943326
- ISBN 13 9780803943322
- BindingPaperback
- Edition number1
- Number of pages181
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DESIGNING HEALTH COMMUNICATION C
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(1992)
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ISBN 13: 9780803943322
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Designing Health Communication Campaigns: What Works?
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Designing Health Communication Campaigns: What Works?
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Designing Health Communication Campaigns: What Works?
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Designing Health Communication Campaigns: What Works?
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Designing Health Communication Campaigns: What Works?
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(1992)
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Book Description Paperback. Condition: Brand New. 1st edition. 181 pages. 8.75x5.75x0.75 inches. In Stock. Seller Inventory # x-0803943326
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Designing Health Communication Campaigns: What Works?
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisIntroductionPART ONE: OVERVIEWThe Challenge of Health Behavior ChangeOne Solution Health Communication CampaignsTwo Examples of Health Communication CampaignsThe Comparative Synthesis Study. Seller Inventory # 595011589
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Designing Health Communication Campaigns : What Works?
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. Seller Inventory # 9780803943322
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