Items related to Purple Cow : Transform Your Business by Being Remarkable
Full of marketing ideas, this is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.
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About the Author:
Seth Godin has cult-like status in the marketing world and is author of the international bestseller Permission Marketing.
From AudioFile:
Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one. D.J.B. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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- PublisherMichael Joseph Ltd
- Publication date2003
- ISBN 10 0718146964
- ISBN 13 9780718146962
- BindingHardcover
- Number of pages160
- Rating
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Purple Cow: Transform Your Business by Being Remarkable
Published by
Michael Joseph Ltd
(2003)
ISBN 10: 0718146964
ISBN 13: 9780718146962
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Purple Cow: Transform Your Business by Being Remarkable
Published by
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ISBN 10: 0718146964
ISBN 13: 9780718146962
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Purple Cow: Transform Your Business by Being Remarkable
Published by
Michael Joseph Ltd
(2004)
ISBN 10: 0718146964
ISBN 13: 9780718146962
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Purple Cow: Transform Your Business by Being Remarkable
Published by
Michael Joseph Ltd
(2004)
ISBN 10: 0718146964
ISBN 13: 9780718146962
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