About the Author:
William C. Byham, PhD, is president and cofounder of Development Dimensions International (DDI), which specializes in aligning clients’ people strategies with their business strategies. He is an internationally renowned speaker and has received numerous awards and citations, including Entrepreneur of the Year (1994) and CEO Communicator of the Year (1996). Byham lives in Pittsburgh, Pennsylvania.
Jeff Cox is the author of 20 books, has hosted two TV series, and was managing editor of Organic Gardening magazine for more than a decade. He lives in Sonoma County, California.
From Booklist:
One of the burgeoning business fields of the 1990s seems to be human resources--that is, keeping your employees not only happy but productive and ambitious to do more. In their previous book, Zapp! The Lightning of Empowerment (1989), leading human resource expert Byham teamed with Cox to teach employers and managers how to persuade employees to increase production on their own. HeroZ targets the workers themselves, demonstrating that they can be content in their jobs if they take charge of their own careers, identify areas of improvement, and work with one another to make things better for everyone. Sounds like a tall order and a potentially a deadly dull book, but the authors juice up the action with a fantasy tale of knights and castles serving as a metaphor for any large modern-day firm. Seems the folks in "Tower Two" of the castle need to increase arrow production to fight dragons, and Dave the Wizard teaches the workers the use of empowerment, which he calls "zapp!" HeroZ is loaded with little inspirational catchphrases ("Quality is only one aspect of being productive," "Offer help without taking responsibility for action," etc.) as reminders of the common goals of the workers and is infinitely preferable to ponderous business tomes. Expect this to fly off the business-section shelves. Joe Collins
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