Profit with Honor: The New Stage of Market Capitalism (The Future of American Democracy Series) - Softcover

Daniel Yankelovich is chairman of Viewpoint Learning, of Public Agenda, and of DYG, Inc. He is best known for his work in the field of social values and public opinion and has served on the boards of numerous corporations, including CBS, Educational Testing Service, Meredith Publishing, Loral Space & Communications, and USWest.  He is also the coeditor, with Norton Garfinkle, of Uniting America: Restoring the Vital Center to American Democracy, published by Yale University Press.

"Not since Peter Drucker identified the shift from the traditional money capitalism of plants and equipment to the volatile capitalism of knowledge work has anyone marked a change so fundamental as Daniel Yankelovich now reports in Profit with Honor: The New Stage of Market Capitalism. Nor could anyone else weave together this book's original sources-a world class researcher's unique knowledge of basic value trends that drive markets and many years of pragmatic experience as director of many corporations and consultant for many more. Dan's best book, and best written, brings compelling evidence that the flawed ethical norms of recent years will not lock multinationals into a permanent moral depression."-T. George Harris, Beliefnet.com, Psychologie Heute, Spirituality & Health Magazine
-- T. George Harris

""Profit with Honor" is a refreshing antidote to the Enronic plague. It charts a path to a restored confidence in the American business ethic."-Daniel Schorr, Senior News Analyst, National Public Radio
"Warning that trust in business cannot be restored by regulations alone, Dan Yankelovich proposes an alternative well suited to both realistic executives and concerned citizens."-David Mathews, Kettering Foundation
"This volume is an informed, pragmatic and urgent wake-up call to the business, political and civic leaders of America. Its powerful and persuasive message is too vital to be ignored."-William F. Winter, Former Governor of Mississippi
-- William F. Winter

"Yankelovich as always is a seasoned observer and participant in the American business culture. His focus on improving ethical values in the commercial world is important and wise."-Pierson M. "Sandy" Grieve, Retired CEO, Ecolab Inc.
-- Pierson M. "Sandy" Grieve

"This is the one book that every Chairman and CEO must read this year. With an extraordinary background as social scientist and board member, Dan Yankelovich lays out what we must do to address public mistrust of the corporation."-Ged Davis, World Economic Forum

"Another brilliant diagnosis and a thoughtful, productive recommendation to deal with a major problem. This creative approach offers real potential for better corporate governance."-Robert A. Burnett, Chairman and CEO, Retired, Meredith Corporation
-- Robert A. Burnett

"Yankelovich gives us a vivid account of what has gone wrong in corporate America and argues that firms will succeed by including all the stakeholders-investors, employees, units in the supply chain, customers, community-together with a strong sense of ethics. A superb, well-crafted book, certain to stir debate."-Peter Gourevitch, University of California, San Diego
"As positive and perspicacious as ever, noted public intellectual Daniel Yankelovich urges American corporations to transcend the recent scandals. In crystalline prose, he argues that a higher standard of stewardship ethics will serve the interests not only of big business but also an increasingly market-driven world."-Paul W. Drake, University of California San Diego
-- Paul W. Drake

""Profit with Honor" is an extraordinary book. Dan Yankelovich not only identifies the reasons why some of America's best known corporations went wrong, but more importantly provides a road map for all corporations to help society, improve their image, and avoid the sins of the past. Must reading for all CEOs and Boards of Directors."-Jack D. Rehm, Chairman (retired), Meredith Corporation
-- Jack D. Rehm