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Twentieth-Century Type, New and Revised Edition - Softcover

 
9780300100730: Twentieth-Century Type, New and Revised Edition
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An updated and expanded edition of a classic book on 20th-century graphic design

Twentieth-Century Type surveysthe significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples—more than two hundred of which are in color—the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.


This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field’s historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.

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About the Author:

Lewis Blackwell is International Creative Director at Tony Stone Images. Formerly publisher and editor of Creative Review, his books include The End of Print (2000); David Carson, 2nd Sight: Grafik Design After the End of Print (1997), and (with Neville Brody) G1: New Dimensions in Graphic Design (1997).

From Library Journal:
This book steps back from the usual typographic discussions found in style and design manuals and places type in the context of the larger social and cultural movements that influenced and were influenced by it, from the Arts and Crafts movement of William Morris to deconstruction in our own time. Beautifully illustrated, carefully researched, and eloquently presented, this volume traces type decade by decade through the turbulence of the century and the rapid changes in technology and viewpoint that repeatedly threatened to degrade the craft and from which it always emerged fresh and vital. Recommended for all graphic arts and larger art collections. See also Robert Bringhurst's The Elements of Typographic Style and Alex White's Type in Use , reviewed below.--Ed.
- Mark Woodhouse, Elmira Coll. Lib., N.Y.
Copyright 1992 Reed Business Information, Inc.

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  • PublisherYale University Press
  • Publication date2004
  • ISBN 10 0300100736
  • ISBN 13 9780300100730
  • BindingPaperback
  • Number of pages216
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