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Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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- PublisherIrwin Professional Pub
- Publication date2001
- ISBN 10 0072514825
- ISBN 13 9780072514827
- BindingPaperback
- Number of pages685
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Strategic Marketing Management Cases w/Excel Spreadsheets
Published by
Irwin Professional Pub
(2001)
ISBN 10: 0072514825
ISBN 13: 9780072514827
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Softcover
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US$ 141.08
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